Xiaomi offers high-quality smartphones at competitive prices, often undercutting its rivals by providing flagship-level features at mid-range prices. The Redmi and Poco series are particularly popular for their affordability and feature-rich offerings.

Xiaomi’s operating system (formerly MIUI, now rebranded as HyperOS) offers extensive customization options that allow users to personalize their devices beyond what standard Android provides. This feature has helped build a loyal user base.