While Apple tends to focus on refining and incrementally improving existing features, Samsung pushes boundaries with innovations like:

• Foldable phones that offer larger screen sizes
• Built-in stylus (pen)
• Higher megapixel counts in cameras
• Advanced generative AI features, such as Generative Edit (moving or deleting objects in images) and Sketch to Image (transforming simple drawings into artwork).

Samsung is renowned for its high-quality displays, including Super AMOLED technology known for vibrant colors, deep blacks, and high brightness. This makes Samsung phones particularly appealing to media consumers and gamers.

While this advantage may have once led to increased battery consumption, Samsung's recent improvements in battery life have rendered this concern outdated.