Samsung is renowned for its high-quality displays, including Super AMOLED technology known for vibrant colors, deep blacks, and high brightness. This makes Samsung phones particularly appealing to media consumers and gamers.

While this advantage may have once led to increased battery consumption, Samsung's recent improvements in battery life have rendered this concern outdated.

Samsung’s Android operating system offers extensive customization options, allowing users to personalize their devices more freely than Apple’s iOS, which is known for its restrictive environment.