Some of Samsung's innovations, like foldable screens, face criticism for durability issues and limited practical use.
Which smartphone brand is preferred in Europe in 2025: iPhone, Samsung, or Xiaomi?
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Samsung
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Exclusive technologies not available in other brands
Which smartphone brand is preferred in Europe in 2025: iPhone, Samsung, or Xiaomi?
turn_right
Samsung
turn_right
Exclusive technologies not available in other brands
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Samsung's mid-range phones face stiff competition from Chinese brands like Xiaomi and Huawei (see the image below), potentially eroding Samsung’s profitability and research budget, which could impact future innovation.
Smartphone shipments share in Europe by vendor 2015-2024 (Source)
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