While cutting-edge technologies are used only occasionally, we constantly interact with our smartphones and their operating systems throughout the day. Therefore, style should be given more weight than advanced tech features when choosing a smartphone.
Which smartphone brand is preferred in Europe in 2025: iPhone, Samsung, or Xiaomi?
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Samsung
turn_right
Exclusive technologies not available in other brands
Which smartphone brand is preferred in Europe in 2025: iPhone, Samsung, or Xiaomi?
turn_right
Samsung
turn_right
Exclusive technologies not available in other brands
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Counter A
Counter B
Samsung's mid-range phones face stiff competition from Chinese brands like Xiaomi and Huawei (see the image below), potentially eroding Samsung’s profitability and research budget, which could impact future innovation.
Smartphone shipments share in Europe by vendor 2015-2024 (Source)
Overview