Samsung's mid-range phones face stiff competition from Chinese brands like Xiaomi and Huawei (see the image below), potentially eroding Samsung’s profitability and research budget, which could impact future innovation.

Smartphone shipments share in Europe by vendor 2015-2024 (Source)

Although Samsung is known for its innovation, many of its advanced features are available only on high-end models, which may be out of reach for many consumers.